On completion of the Product Management module, you will be able to understand:

  1. How to build products that are designed around your customer knowledge
  2. Ways to avoid common pitfalls by taking a systematic approach to design of product delivery, processing, interactions and controls, involving the right people from the start and using open, flexible and proven technology;
  3. The role of the product or service manager in designing, building and implementing products or services that customers want to buy and use;
  4. How to build and use management information systems for goal setting and performance management.