On completion of the Product Management module, you will be able to understand:
- How to build products that are designed around your customer knowledge
- Ways to avoid common pitfalls by taking a systematic approach to design of product delivery, processing, interactions and controls, involving the right people from the start and using open, flexible and proven technology;
- The role of the product or service manager in designing, building and implementing products or services that customers want to buy and use;
- How to build and use management information systems for goal setting and performance management.