CONCLUSION TO CUSTOMER MANAGEMENT II

Customer management is not a one-off project or initiative. It is a way of doing business that is entirely focused on the customer and the bank’s relationship by identifying their value and interacting with them accordingly.

It is about understanding how the customer views the steps and processes in buying or using the bank’s products and ensuring that they are free from unnecessary friction.

It is about rewarding employees and executives for doing the right thing for the customer.