PRESS AND MEDIA REFRESHER

Executive Programme

Once upon a time, bank PR people were able to rely on their general banking knowledge to talk confidently to the media. All that is history.

Today’s media executives need to be as well-informed as the bank CEO and the head of retail. They need to talk finTech, cyber security, and sustainability among many other challenging topics.

The Press and Media Refresher programme will bring the press and media executive up to date on critical areas of retail banking, including:

  • Introduction to modern retail banking

  • Ethics and compliance

  • Business models

  • People management

  • Leadership

  • ESG/Sustainability

Candidates take an online exam after completing the programme material and those who pass successfully are awarded the Retail Banking Institute Certificate in The Press and Media Refresher programme.

Programme Details: Online. Self-paced. Estimated study time of 100 to 120 hours.

Price: €1499

Please contact Caroline.Hastings@lafferty.com