Every retail bank needs a media relations team – whether it is called PR, press, media, external relations or something else. As a minimum the executives in charge need to be knowledgeable and up-to-date in their industry knowledge. It is not enough to know retail banking as it used to be, even two years ago – because the industry is changing at an extraordinary pace.

This programme will do just that – enabling the PR executive to talk with authority to the press about the bank and the industry of which it is a part.