Media Relations
EXECUTIVE PROGRAMME
Every retail bank needs a media relations team – whether it is called PR, press, media, external relations or something else. As a minimum the executives in charge need to be knowledgeable and up-to-date in their industry knowledge. It is not enough to know retail banking as it used to be, even two years ago – because the industry is changing at an extraordinary pace.
This programme will do just that – enabling the PR executive to talk with authority to the press about the bank and the industry of which it is a part.
This programme for Media Relations takes you through the following subjects:
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Introduction to Modern Retail Banking
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Ethics and Compliance
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Marketing
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Retail Banking Products and Services
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Fintech – drivers, models and profitability
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Fintech – partnerships
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Building a Modern, Customer-Centric Digital Retail Bank
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Bank Governance
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Brand Management
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Sustainability and Climate Risk
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Leadership of a Retail Bank
Candidates take an online exam after completing the programme material and those who pass successfully are awarded the Retail Banking Institute Certificate in Media Relations.
Course Details:
Online. Self-paced. Estimated time of 80 to 90 hours
Price: €1499
Please contact Caroline.Hastings@lafferty.com