This comprehensive refresher course briefs the bank CEO and potential CEOs on the explosive changes that have been transforming retail banking over the past decade, and point the way forward. Responding to investor pressure, the future for most banks will be more and more retail banking and proportionately less low margin corporate and wholesale activities.

CEOs of banks whose traditions lie in corporate banking need to embrace retail banking culture and appreciate that retail is a separate business line that will be most successful the more independence it enjoys.