Current Status Not Enrolled Price Free Get Started Login to Enroll Course Content PART 1: DEVELOPING CUSTOMER MANAGEMENT CAPABILITIES INTRODUCTION TO CUSTOMER MANAGEMENT CORE CAPABILITIES OF CUSTOMER MANAGEMENT KEY ROLES IN A CUSTOMER-CENTRIC BANK MANAGE THE RELATIONSHIP BETWEEN THE BANK, ITS PEOPLE, AND ITS CUSTOMERS GET, GROW, AND KEEP VALUABLE CUSTOMERS HAVE A DEEP UNDERSTANDING OF CUSTOMER NEEDS, BEHAVIOUR, AND VALUE PROSPECTS AND CUSTOMERS DEVELOPING SEGMENTATION GATHERING CUSTOMER DREAMS, PROBLEMS TO BE SOLVED, AND JOBS TO BE DONE USING TECHNOLOGY TO GAIN A DEEP UNDERSTANDING OF CUSTOMERS ENGAGING SPECIFIC CUSTOMERS OR SEGMENTS OPTIMISE CUSTOMER SATISFACTION AND DEVELOP A RELATIONSHIP OF TRUST AND LOYALTY PART 2: OPERATING IN A CUSTOMER-CENTRIC WAY OPERATING IN A CUSTOMER-CENTRIC WAY TURNING CUSTOMER DATA INTO AN ASSET CUSTOMER ANALYTICS TOOLS AND SOFTWARE CUSTOMER JOURNEY ANALYTICS AND MAPPING CUSTOMER VALUE CUSTOMER LIFETIME VALUE CUSTOMER RELATIONSHIP MANAGEMENT HOW TO IMPLEMENT OR REMEDIATE A CRM SYSTEM 1 of 2
