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Course Content

1. MARKETING IN RETAIL BANKING
INTRODUCTION TO MARKETING
THE IMPORTANCE OF A BRAND
THE DIFFERENCE BETWEEN MARKET SHARE AND VALUE SHARE
MARKETING DEPARTMENT STRUCTURE
BUILDING A MARKETING AND SALES PROMOTION PLAN
THE ADVERTISING MEDIA MIX
MAINTENANCE ADVERTISING
DIGITAL MARKETING
CONCLUSION
2. SALES MANAGEMENT FOUNDATIONS
INTRODUCTION TO SALES MANAGEMENT
SALES MANAGEMENT
BUILDING A SALES TEAM
TOOLS TO BUILD SALES CONVERSIONS
HIRING A SALES TEAM
TRAINING A SALES TEAM
SALES TEAM MEETINGS
MOTIVATING SALES TEAMS
SETTING TARGETS FOR A SALES TEAM
TARGET SETTING EXAMPLES
HOW TO REWARD SALES PERFORMANCE
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