Current Status Not Enrolled Price Free Get Started Login to Enroll Course Content 1 INTRODUCTION TO BRAND MANAGEMENT 2 WHY CONSISTENCY IS KEY 3 HOW TO CREATE A BRAND 4 BUILDING A BRAND: WHAT TO STAND FOR AND WHAT PERCEPTION TO CREATE 5 NEW COMPANIES 6 STEPS TO BUILD A BRAND 7 MASS MEDIA BRAND CAMPAIGNS: ‘ABOVE THE LINE’ 8 A BRAND REVAMP: CASE STUDY 9 THE SENIOR EXECUTIVE’S ROLE IN BUILDING AN ENDURING BRAND 1 Quiz Expand Lesson Content STANDALONE EXAM: BRAND MANAGEMENT
