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Course Content

1 INTRODUCTION TO BRAND MANAGEMENT
2 WHY CONSISTENCY IS KEY
3 HOW TO CREATE A BRAND
4 BUILDING A BRAND: WHAT TO STAND FOR AND WHAT PERCEPTION TO CREATE
5 NEW COMPANIES
6 STEPS TO BUILD A BRAND
7 MASS MEDIA BRAND CAMPAIGNS: ‘ABOVE THE LINE’
8 A BRAND REVAMP: CASE STUDY
9 THE SENIOR EXECUTIVE’S ROLE IN BUILDING AN ENDURING BRAND 1 Quiz
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Lesson Content
STANDALONE EXAM: BRAND MANAGEMENT
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